BACKGROUND
A self-initiated project, redesigning the packaging of a traditional Scottish porridge brand, "Scott's So-Easy". A very iconic Scottish brand since the 1880s.
BRIEF
My brief was to redesign or give the current packaging a facelift, while still staying true to the rich history of the brand and product.
APPROACH
Establishing the core brand attributes of Scott's So-Easy through research. Modernising and freshening up the outdated packaging while maintaining the iconic identity of the brand.
RESULT
A new, fresher and more modern pack design of a traditional Scottish favourite that maintains its identity and rich iconic history.
Front and side facing packshot of the new Syrup Swirl variant of Scott's So easy porage. ("Porage" is a unique spelling only used by Scott's.)
Front and side facing packshot of the new Original variant of Scott's So easy porage.
Redesign of the two inner sachets, Syrup Swirl and Original.