BACKGROUND
Spectrum Brands, the holding company of IAMS, a world-known dog and cat food brand with over 70 years of history.
BRIEF
Develop a new packaging for range extension of IAMS brand - the launch of IAMS Weight management SKU for senior cats. Develop key visuals for the launch and provide a rationale for each design element.
APPROACH
As per my research, I discovered that consumers would be attracted to a design that is clean and portrays the message of being scientific, measured and organic. The new packaging was designed in line with the IAMS Masterbrand guidelines.
RESULT
A new pack design of IAMS weight management SKU was presented to Spectrum Brands as concepts.
Front-facing Salmon and Vegetable variant of IMAS Senior Cat Weight Management.
Front-facing Chicken and Vegetable variant of IMAS Senior Cat Weight Management.
Front-facing Lamb and Vegetable variant of IMAS Senior Cat Weight Management.
