BACKGROUND
A self-initiated project on a family friendly burger restaurant based in Salt Lake City and Utah.
BRIEF
My brief was to rebrand the current Crown Burgers brand and make it more relevant and functional while not losing the current identity and history.
APPROACH
Establishing the core brand attributes of Crown Burgers and make the brand work harder for itself by making it more recognisable and functional.
RESULT
A new and improved brand identity that works harder and smarter, making it recognisable and friendly.
This includes all the relevant and consistent brand assets for web and print.
A breakdown of the logo system, how it will work across different platforms and different sizes, as well as the process of how the new logo was created.
The final primary logo in single colour on the primary colour backgrounds.
A real-world render of what a new restaurant sign could look like.
Branded assets of a burger wrapper, sticker, and drinks cup.
Branded takeaway bag.