BACKGROUND
A British and London based online, small vessel cruise travel agent for Europe and the Arctic, focusing on unique expeditions with an unparalleled experience.
BRIEF
Develop and create the brand's identity, focusing on their Britishness.
APPROACH
Establishing and create the brand's core attributes through discovery with the client. The brand needed to communicate trust, quality and needed to be identifiably British. Developing concepts based on the established brand attributes through the use of specific colour, type, and imagery that collectively represented Anglo Cruises.
RESULT
I have designed the brand identity for Anglo Cruises that best reflects them and their service.
This includes the relevant and consistent brand assets for web and print allowing them to launch their brand.
A basic process of how the logo was created, bringing some of the core brand attributes together.
Alternative logo options for a variety of applications in full colour and single colour against the primary and secondary brand colours along with a brand pattern on the right.
Carefully chosen fonts and colours that best represent the brand.
A set of branded business cards.
A branded social media or application icon/widget.