BACKGROUND
A start-up chain of fairly upmarket catered and "self-serving" wine and antipasti wine bars across the UK.
BRIEF
Develop and create the brand's identity, focusing on creating a relaxed upmarket experience.
APPROACH
Establishing and create the brand's core attributes through discovery with the client and make it appeal to wine lovers and social lights alike. The brand needed to do this by being contemporary and unmistakenly about wine. The carefully selected brand colours, typography, and developed brand assets all align with this.
RESULT
I have designed the brand identity for The Grape Emporium that best reflects them and their service.
This includes the relevant and consistent brand assets for web and print allowing them to launch their brand.
Alternative logo options for a variety of applications in full colour and single colour, carefully chosen to best represent the brand.
Real-world render of a branded glass door shop front.
A package of some of the branded stationery above and drinks coaster below, showing how the brand will look in the real world.
A branded concept pack/booklet created for investors with a brief background into the company and offerings.