BACKGROUND
Based in London UK, 88 create is the business name of graphic designer Shane Morris, who offers international, strategic, creative branding, brand packaging, and visual communications design.
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BRIEF
88create, created its own brand identity. The objective of the project was to position the brand as a universal, strategic, creative design agency based on its core brand attributes. The number 88 is a personal number to the brand and building the identity around this was the challenge.
APPROACH
Establishing the core brand attributes of 88create through strategic research and discovery. The brand needed to communicate a feeling of creativity, trust, quality, and friendliness. Developing concepts based on the established brand attributes through the use of specific colour, type, and imagery that collectively represented 88create.
RESULT
I have designed the brand identity for my own brand “88create” that best reflects me and my services.
This includes all the relevant and consistent brand assets for web and print allowing me to enter the market confidently.
Exploring creative ways of bringing the number 88 and the brand attributes together as a logo mark.
Composing the 88creat logo elements together using the 'Golden Ratio', a traditional method of composing layout and proportion.
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Alternative logo options for a variety of applications in a single colour and against the primary and secondary
brand colours.
Carefully chosen fonts and colours that best represent the brand.
How the brand will look and behave in the real world, branded poster, business cards, and peak caps.
