BACKGROUND
A traditional fairness cream brand in India powered by saffron & Milk since 1996. Over the past few years, the brand has fallen, due too many competitor brands using the same hero ingredients.
BRIEF
Rebrand and relaunch the Fairever brand making it younger, more contemporary while maintaining and highlighting the two hero ingredients saffron and Milk. Developing a new first of its kind cream under the same range using gram flour and rose water called Fairever Next.
APPROACH
Establishing a new, younger and more modern way of representing the brand and packaging, while staying true to its original traits. Using more vibrant imagery and colours to better attract consumers and grab their attention.
RESULT
As part of the Evolve Creative team, we delivered the new Fairever logo and two new packaging designs for Fairever Naturals and Fairever Next, that were introduced into the Indian market.
Primary Fairever Naturals logo in full colour on white background alongside the Fairever Naturals product box/carton.
Proof results from the printers, testing the final colours before commercial print.
Original Fairever Naturals packaging to the left against the new Fairever Naturals packaging to the right.
New introduced Fairever Next logo and key visuals of rose water and gram flour.
Fairever Next carton and tube.