BACKGROUND
Renigeid is a modern/urban start-up fashion or apparel brand in London. Aimed at young to middle-aged females and males looking for trendy and quality threads.
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BRIEF
The objective of the project was to create the identity of the brand.
APPROACH
Establishing the core brand attributes of Renigeid through collaboration with the client. The brand needed to communicate a feeling of urban quality that spoke to males and females alike. Developing concepts based on the established brand attributes through the use of specific colour, type, and imagery that collectively represented Renigeid.
RESULT
I have designed the brand identity for Renigeid that best reflects them and their service.
This includes the relevant and consistent brand assets for web and print allowing them to launch their brand.
Developing the logo mark of a wolf from reference that would work for web & print.
Alternative logo options for a variety of applications in a single colour and against the primary and secondary
brand colours at various sizes.
The final logo on various background colours specific to the brand. (Full colour and single colours.)
An option of business cards in one of the brands 4 colours.
How the apparel assets would look in the real world. (T-Shirt branding and clothes tags.)
Real-world render of a marketing poster at a bus stop.